Eat Snap Repeat Around the WorldContinuing with ESR Around the World from New York City, let’s talk about Beard Papa.

Don’t worry Vancouverites – you can try Beard Papa without going to NYC; their one and only Canadian location is in Richmond’s Aberdeen Center!

Lunch at Numero 28 was filling, but I still wanted dessert. Across the street from Numero 28, on 5 Carmine Street (Google Maps Street View is amazing btw), I saw something I wasn’t expecting to find in New York City.

Beard Papa

Beard Papa, a Japanese company founded in 1999, has over 250 locations in Japan and another 50ish scattered around the world in China, Korea, Taiwan, Australia, the USA, and others. As I mentioned above, their first (and still only) Canadian location opened up last year in Richmond’s Aberdeen Center; you can find it in the 3rd floor food court.

Beard Papa

So what is Beard Papa?

Their motto is “fresh’n natural cream puffs“. Although they also have cakes and mochi ice cream, they are most famous for their cream puffs. These fluffy Choux pastries are baked every morning and cream-filled throughout the day to maximize freshness.

There are different flavors of cream filling (coffee, chocolate, green tea, strawberry, etc.) that rotate on a daily schedule. However, every time I’ve been to the Richmond location, they are always out of the “special flavors” and only have the classic vanilla-filled ones.

Beard Papa

They taste awesome. When you take a bite, the flaky pastry crushes under your teeth until you reach the cool, cream filling. Even though there’s a lot of cream, it’s fairly light and not too decadent. Even after a big meal, there always room for 1 or 2 Beard Papa cream puffs. They’re ideal for takeout too. Share a dozen of these and I guarantee that you’ll be the most popular kid on the block.

The negatives are that they are priced fairly high (~$1.50 per cream puff if you buy less than 6), they need to be eaten as soon as possible to ensure freshness, and there are often long lines during peak hours.

Will you like them?
There’s only one way to find out.



9 Responses to “NYC: Beard Papa – fresh’n natural cream puffs”  

  1. Hi to all Beard Papa lovers!!!

    If you guys are coming to Australia, do come to Sydney ~ we make sure you will enjoy the ever freshly baked from the oven cream puff!!

    Level 3 Food Court
    Macquarie Shopping Centre
    NSW 2113

    If you print out this email, we will make sure when you buy a cream puff from us, you will get your second cream puff for free or a free coffee..! What do you think?

    Meantime, we look forward to see you soon!!

    Thanks for all the lovely comments about Beard Papa and we are sorry for those who hasn’t found the specialty of Beard Papa..but dont give up on us yet…”you will never lose anything until you give up” coz we will ensured you get the best cream puff out from us.!

  2. 2 ed.chan

    haha
    what the f*ck

  3. 3 Holly

    I’ve tried them and I’ve developed a craving for these sweet nothings. My favourite is the green tea and the vanilla.

    Great when you need a little treat when life is just too crazy.

  4. 4 ed.chan

    I still need to try the green tea! They are ALWAYS sold out of the special flavors whenever I go.

    Btw. I also discovered that they opened a 2nd branch in Vancouver. It’s actually inside the Saint Germain Bakery on Denman, near English Bay. Beard Papa on the beach anyone?

  5. 5 Anonymous

    ang ganda ng tindera sa ayala

  6. 6 Jim

    The newest one has already opened inside the Crystal Mall in Burnaby (just across Station Square in Metrotown).

  7. 7 ed.chan

    Oooh. Good news. I live nearby to Crystal Mall. Thanks for the tip Jim.

  8. 8 holly

    ps Ed. I think the one in Crystal Mall is still working out the kinks because their cream puffs are a little smaller than the ones in Aberdeen and they don’t feature as many flavours. You’ve got to try the mango and coffee flavoured ones when you can get them. Totally inhalable!

    Anyways, managed to snag a free one (or two) just before the new one at Crystal Mall location opened, so it makes me beholden to go regularly now. There could be worse debts to have to repay heh?


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